How to Maximize ROI from Outsourced B2B Lead Generation

Many technology vendors ramped up distributed marketing teams to cut lead generation costs, yet only a few were able to leverage outsourced lead generation strategically and efficiently. Even the most established vendors among FeedAbo customers struggled with this challenge. Over the course of four years, most of them discovered the tremendous difference between a tactical—and sometimes fatal—"cost savings" approach and strategic outsourcing. This white paper will explain how lead generation can be financially beneficial and what ideas should be kept in mind when delegating marketing activities to a third party. After reading these lead generation best practices, you will also discover:

• Top six lead generation challenges for the complex sale
• Metrics to measure lead generation success
• Tips on how to save 30-60% of your lead generation budget
• Eight reasons companies use third-party lead generation programs
• Four criteria to help you find the right lead generation partner
• How to avoid the most common mistakes companies make when delegating lead generation

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