Lead Generation in Western and Eastern Europe

Technology Marketer Challenge:

1. US messages often don't work in Europe
2. Translation" is not the same thing as "localization."
3. Need to balance a team with 3-7 language skills
4. Restrictive and expensive hiring/firing employer’s obligations in most European countries

FeedAbo Delivers the Answer:

Many US technology executives make the mistake of assuming that, unlike marketing to regions such as Asia, marketing to audiences in Europe is similar to marketing to audiences in the U.S. However, "Europe" is a collection of fragmented countries, each with their own culture, language and personality, making it so each should be communicated within a specifically targeted manner. Selling points that persuade an American business person will not work in Spain and Italy, may work in the UK, and will be deceived as not important in Russia and Ukraine.

Another challenge is dealing with many languages. Take an American English marketing message, have a translator change the wording to another language, and that's it, right? Hardly. The words may be expressed in the new language but won't necessarily have the same meaning, or be interpreted in the way you'd like them to be. Whatever European country(ies) you're targeting, you need to devise your message with their culture and linguistic characteristics in mind. This may involve significant customization, but it's necessary if you want your European campaigns to achieve results.

Startups and established vendors have trusted and leveraged FeedAbo to accelerate lead generation in Europe and deliver convertible leads to US companies entering European markets. With team based in Eastern Europe, with in-house capabilities to deliver your message in 5 languages (English, German, Italian, Polish, Russian), FeedAbo could be your ticket to successful European revenue acquisition.