B2B Lead Generation & Nurturing
The Challenges You Face:
- Not enough actionable leads
- Outdated contact databases
- Poor performance of rented lists
- Lack of pre- and post-event communication discipline
- Time-to-market pressures
- Long buying cycles
- Lack of internal resources to execute campaigns while need to test new channels (podcasts etc.)
FeedAbo Delivers the Answer:
| Core competency
| Services
|
Lead Generation/
Direct Marketing Campaigns |
- Analyze and select key targets and set objectives for programs |
| - Select country-specific address lists |
| - Develop original creative messaging, or reconfigure and apply U.S. messaging to the European campaign |
| - Design multi-tier programs to capture leads via email, webinar, white paper syndication, direct mail, blogs and podcasts |
| - Produce and distribute all types of email/direct mail campaigns that comply with each country's regulations |
| - Measure results via comprehensive lead tracking |
| Benefits |
- Qualified actionable leads delivered into your CRM |
| - Dedicated team communicates nurturing offers until leads trigger score changes and become actionable. |
| - Better ROI than list rentals and online advertising |
| - Increased offers-to-prospects conversion rates through better targeting |
| - Full branding on phone messaging, landing pages, registration, and email. |
| - Stronger results with no burden on your marketing team |
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