How to Maximize ROI from Outsourced B2B Lead Generation

80% of the leads generated by the marketing team will not become “sales-ready” until 6-12 months. Such leads are typically abandoned by sales executives early in the process. As a result, the cost of sales and marketing of technology companies draws on 30-60% of revenues. More than ever, technology vendors rely on outsourced lead generation, which helps them increase ROI and overcome marketing challenges.