Channel Development in Russia and Eastern Europe

Develop a High-Performing Channel in Eastern Europe and Russia

Many technology companies jumped into channel development bandwagon, ramped up quickly, yet many more failed to make these initiatives result in revenues necessary to justify costs. Even some of the most established vendors struggled with this challenge.

The Challenges:

1. The need to grow revenue, earnings, and market share in strategic emerging markets such as Brazil, Russia, India, and China
2. A lack of execution on emerging market strategy, including setting up proven processes to recruit the right partners that already have relationships with the local IT buyers, understand the business dynamics, and can drive new revenues easily
3. Limited resources to perform prospecting, recruiting, nurturing, training, and management for partners in Eastern Europe and Russia

The solution:

FeedAbo is a channel development service provider focused on helping ISVs and technology companies enter the emerging markets of Eastern Europe and Russia, and recruit, engage, and support channel partners efficiently.

FeedAbo delivers the value:

• A foot-in-the-door for your solutions in Russian and Eastern European markets.
• A dedicated team of channel consultants that will engage channel partners from Russia and Eastern Europe for you: results-oriented and experienced in marketing to technology companies
• Mature, proven, data-driven processes
• Proprietary, in-house reseller prospecting database of 1,000+ of the largest systems integrators in Russia and Eastern Europe
• In-house data cleansing team
• Content localization services